Top 6 budget-friendly marketing strategies

The start of the new year is an ideal opportunity to review your existing marketing efforts, and look at the best ways to attract more business, and generate more revenue from new or existing customers. Below we list a few budget-friendly techniques that don't break the bank.

Marketing Strategy # 1: Don't ignore low hanging fruit
Don't undervalue your existing customer list. You have already establised a good working relationship with your customers, and there's a potential for additional revenue to be had there. Maybe you have a new product or service that your customers don't know about. If you're not sending out regular newsletters or correspondance, then your existing customers will have no way of knowing about them.

We have written a more indepth article about this here.

Marketing Strategy # 2: Send out regular newsletters
If you're not already sending monthly newsletters, then following on from point #1 above, this can be an excellent way of staying in touch with your existing customers. It doesn't have to be costly. You can setup a free email marketing service with a company such as Mailchimp.

Mailchimp will allow you to create an audience (your own customer database), and send automated emails in bulk for free! Mailchimp have a paid environment too, but you can load 500 contacts for free. Be sure to set the platform up correctly to make sure emails hit inboxes as opposed to spam folders.

Marketing Strategy # 3: Create engaging content articles or thought-leadership pieces
Why not create some engaging content articles on your website, that can capture the attention of your existing customer base or target audience. You can summarise these content articles within your newsletter, encouraging the user to read more by clicking through.

Content articles can be in the form of whitepapers, news articles, blogs or videos etc. By creating these interesting articles, you're providing both cost-effective and valuable information to your audience. By offering something of value, you're establishing trust, credibility, and a useful source of information that will hopefully keep people coming back for more!

Marketing Strategy # 4: Email prospecting
Email prospecting is a slightly different marketing strategy to sending regular newsletters as mentioned in point #2. We have written an article that best describes our email prospecting as a service here. In summary, this form of outreach means you are contacting either a new or existing customer database in bulk, by sending personalised emails straight to their inbox.

The email would come from you personally, and it would be more conversational and less graphical than that of an email newsletter. This method of marketing can help you to re-engage with your existing customer base. By licencing GDPR compliant data, you can contact a new list of decision makers within your specific audience sector. Licencing new email data can cost from at little as ~£400 per one-thousand records.

Marketing Strategy # 5: Social media marketing
Spend some time familiarising yourself with social media channels. Not all will work, or be a suitable fit for your specific business. Make sure your company LinkedIn profile is up to date. Make sure your own personal LinkedIn profile is also up to date.

Build your following by posting your thought-prevoking or interesting content articles that we highlighted in strategy #3. Comment, like and re-post on other people's content. Reciprocating on likes, comments and shares is a great way to build your own following.

Marketing Strategy # 6: Search engine optimisation (SEO)
SEO is a great way to improve how you appear to your target audience across different search platforms. Have a think about some of the keywords that best and most specifically represent what you offer as a business, and make sure you talk about that on your website.

Writing content articles as we described in strategy #3 is an excellent way of increasing the relevant keywords on your website. Be sure to add some nice optimised images, and make sure the page header information is tagged up correctly. We wrote an article explaining what SEO is here.

We're always here as a useful resource if you need any help and advice. If we can assist with any of the above, then please feel free to contact us and one of the team will get in touch.

Wishing you all the best for 2024!

22 Jan, 2024

Si Bland Marketing

Hints & Tips Business Support

Top 6 budget-friendly marketing strategies

What our customers say

Many thanks to Correl8 for designing us a fantastic new website with a content management system. The system is quick and easy to use. We now have the functionality that enables us to upload and manage our own properties, images, plots and interactive site plans. I can't recommend the team at Correl8 highly enough.

Charlie-Maling-Dunn

Ida Homes - Operations Director

Correl8 have constantly delivered to a high standard our bespoke system requirements from website through to back office developments. Commitment to project scope and working within agreed timeliness is a key focus and they have been excellent in project delivery on time. They have a great business partnership philosophy in helping us bring alive dynamic solutions and meeting our evolving system requirements.

Damien Mooney

Managing Director - Cruising Excursions (Venture Ashore)

After receiving notice from our current system suppliers, we were left looking for an alternative that could support and develop our online business further. Correl8 came recommended to us by a partner, and we invited them along for to the office an initial visit. Their knowledge, experience and professionalism in this industry was evident. We are delighted with the work and support they have given us to date, all within timescales indicated, and would have no hesitation in recommending their services to any other business.

Karl Lapage

Coach Direct - Managing Director

Correl8 got a feeling of what our business is all about, and the way we wanted to go forward with the look of the website. We came into the process with no technical knowledge and you were both very patient in taking us through every stage until we had the perfect look and you have helped us steer the business in a more up-to-date way. I am delighted with our new website, which I believe conveys traditional jewellers but with modern ideas and some excellent pre-loved jewellery together with new and modern gold and silver jewellery. Thank you once again for all your help and professionalism.

Andrew Browne

J.J. Browne & Son Jewellers Limited, Director

Engaged Correl8 to undertake a full rebrand and construct a new website for Rankin Demolition & Dismantling. Followed the brief to a letter on the rebrand and produced a new website with the brand values running through it. Great communication, professional and supportive. Would happily recommend to others.

Steve Padmore

Ranking Demolition & Dismantling - Commercial Director

What a great company to work with, they have been working with our company recently, particularly on digital marketing - the results are great. Fabulous attention to detail, contact and customer service. Well done indeed.

Kevin Bishop

Town and Country Legal Services LLP - Senior Partner

Had a great experience working with the Correl8 team on our senaptec-uk.com site. Very helpful on the design of the site and responsive to our requests. Also finding their content management system very easy and intuitive. Happy to recommend the company.

Lee Lomas

Senaptec UK - Director

The team at Correl8 has been supporting the development of our online business for more than 10 years now and we've been delighted with the service we've received. Most recently, they provided us with a new, mobile-friendly website and enhanced our entire back-end booking system, all within a very tight time scale. We had quite a few unique requests with what we required the new system to do, and they had no problem building this into the platform. Overall, extremely pleased with their work. Great team to work with and can't speak highly enough of them

Miles Saward

Sport Options - Managing Director

We are delighted with the services provided by the team at Correl8. They are friendly and professional and posses all the skills and expertise necessary too help us to drive the business further forward. I would not hesitate in recommending Correl8 to any company looking to compliment any digital marketing services with very capable and reponsive in-house web developers.

Emma McFarlane

KpH Group - Sales & Marketing Executive

I have used many different website content management systems to update content, write blogs and post articles. I can honestly say that the Correl8 CMS is far better than all of them. It's intuitive and easy to use and if you require more functionality, it can be added in for you. Plus, if you do find you occasionally require a little assistance, then the developers are quickly on hand to help.

Alexandra Wilks

Wimbledon School of English - Digital Marketing and Marketing Officer

We worked with Correl8 on a branding and website project. We found them to be friendly, responsive and professional at all times. We worked very closely with them to define our brief and they delivered a fantastic website which we are delighted with. We would highly recommend their services.

Mandy Robinson

Baldwin & Robinson Law - Senior Partner

Having navigated through a number of web support services we have finally found one that is proactive in understanding and promoting our business. I feel confident with the return we are receiving on our investment and that Correl8 are driving our presence on the web.

Robin Fawke

Hawke Financial Services - Senior Partner

I would like to leave a glowing review as a thank you for the brilliant service from Correl8. Simon and the team were very swift in sorting us out a new webpage and been really helpful all the way through. Highly recommend and well worth the money.

Greta Edwards

Edwards EFS - Director

Olly and Simon are great people to deal with and their team is hugely talented. They recently updated our website and managed the process of changing servers; the project was expertly handled throughout leaving us in no doubt that we made the right decision in moving to Correl8.

Rod Laws

Glenmarch - Managing Director

A great team to work with, always professional in their approach as well as an understanding of every client's needs. They are able to create bespoke digital solutions that work with your business. 100% recommend!

Jonathan Docksey

Design JD - Director

Correl8 have just finished creating my website, and I couldn’t be happier. I knew nothing about what was required for the build and Si walked me through every step and made it super easy for me. I am super happy with my finished website and I would recommend Correl8 every time!!

Natasha Knox

Pure NRG Nutrition - Managing Director

We have worked with Correl8 for a number of years. A very professional team who offer a great solution. I would thoroughly recommend.

Simon Wright

Operations Director - REaD Group

Correl8 have consistently delivered and supported Hovertravel as a business moving forward. They fully understand what we need to achieve from our online presence and completed the initial work within the projected deadline and budget.

Julie Robson

Hovertravel - Sales and Development Manager

A big thank you to Simon and the team at Correl8 who are assisting us with our digital marketing services and how we engage with our customers. A really nice group of people to work with. Honest, reliable and knowledgeable.

Simon Robinson

Baldwin Robinson Law - Senior Partner

I had the good fortune to have Correl8 recommended to me by one of my clients. From start to finish they managed to meet my requirements, even when I was being particularly demanding and possibly difficult. They are always happy to help and their work is outstanding.

Steve Dapson

Business Owner - Dapson Heating & Plumbing

Correl8 have been absolutely brilliant. They took our initial ideas and created a website that we are proud of for its design and functionality. Over the years they have created add-on modules that meet our specific requirements like a blogging module and a testing module. One of the key things for us is their customer service – very quick to respond in a very helpful and supportive way. Overall, a great partner!

Phil Hopkins

Chief Executive - The English Language Centre

Simon and his team at Correl8 have been most helpful in creating a CRM customised system, which would enable our business to grow at a much faster rate. Correl8's very 'hands-on' approach made the project a lot less daunting than I had imagined, and ensured that they fully understood our business needs. Simon and his team are always quick to respond and don’t shy away from the details which I naturally miss. I would never hesitate to recommend Correl8 to anyone who is looking to improve their website, create a new website, or needs something unique developed. Thank you so much guys and I look forward to continuing my work with you.”

Nazanin Nankali

Founder - Powertutors

We didn't really know what we wanted when we started and we must have been very painful customers to deal with as we made him re do a couple of websites from scratch as we kept changing our minds and our brief. All the way through the process Si remained calm and helpful and for a technophobe like myself, he made the whole process seem vaguely understandable. I would highly recommend both him and Olly...and all the team at Correl8.

Chris Cole

Alliance Buying Group - Managing Director

Simon and the team at Correl8 have assisted not only us but a lot of my close business associates with their websites and digital marketing services. I would have no hesitation in recommending Simon and all the staff at Correl8. Their work is second to none.

Gary Streets

BUBP - Managing Director

We have worked with Correl8 for years now and always found their service exceptional! It always helps working alongside people who are understanding, knowledgeable and are always thinking of ways that may complement your business!

Ruhul Crorie

Head of Client Relations