Google Local Services ads and how it could work for your business

Firstly, what is Google Local Services Ads?

Google Local Services ads helps you to connect with the people who search Google for the services that you offer. When someone conducts a local search for your specific service, your ad will appear at the top of Google search results, even above Google PPC (Pay Per Click).

The main difference between Google PPC and Google Local Services ads is that the payment to Google is based on leads generated and not by clicks made. So if a potential customer calls you or messages you directly through the ad, you will pay Google for that lead, meaning that you only pay for results.

Google Guaranteed or Google Screened

When you sign up to Google LSA you will have to provide essential company information such as company registration details and insurance policies. By authorising your business you will gain a Google badge. This helps to inspire confidence by reassuring potential customers that your business is insured, licenced and applicable.

The benefits of Google Local Services Ads

  • On verification, you can select your service areas, types of services you offer within that business category, and set a monthly budget that you're comfortable with.
  • You will earn a Google Guaranteed badge. Google promises a money-back guarantee (up to £1,500) to customers who feel that they don't receive a satisfactory service from a Google-verified company.
  • You only pay for 'warm leads' and not clicks. So you will only pay Google when a potential customer actually makes contact (via phone or message). 

How do I apply?

Firstly, you will need to make sure that you are the authorised owner of the Google Business Profile for the company you wish to advertise. Secondly, you will need to make sure that your services fit within the Google Local Services Ads business verticals. If your business fits one of the sectors you can register online here.

If you require any help or support setting this up, then contact us and one of our team will be happy to setup and manage this service for you.

Google Local Services ads
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Charlie-Maling-Dunn
Ida Homes - Operations Director
Correl8 have constantly delivered to a high standard our bespoke system requirements from website through to back office developments. Commitment to project scope and working within agreed timeliness is a key focus and they have been excellent in project delivery on time. They have a great business partnership philosophy in helping us bring alive dynamic solutions and meeting our evolving system requirements.
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Managing Director - Cruising Excursions (Venture Ashore)
After receiving notice from our current system suppliers, we were left looking for an alternative that could support and develop our online business further. Correl8 came recommended to us by a partner, and we invited them along for to the office an initial visit. Their knowledge, experience and professionalism in this industry was evident. We are delighted with the work and support they have given us to date, all within timescales indicated, and would have no hesitation in recommending their services to any other business.
Karl Lapage
Coach Direct - Managing Director
Correl8 got a feeling of what our business is all about, and the way we wanted to go forward with the look of the website. We came into the process with no technical knowledge and you were both very patient in taking us through every stage until we had the perfect look and you have helped us steer the business in a more up-to-date way. I am delighted with our new website, which I believe conveys traditional jewellers but with modern ideas and some excellent pre-loved jewellery together with new and modern gold and silver jewellery. Thank you once again for all your help and professionalism.
Andrew Browne
J.J. Browne & Son Jewellers Limited, Director
Engaged Correl8 to undertake a full rebrand and construct a new website for Rankin Demolition & Dismantling. Followed the brief to a letter on the rebrand and produced a new website with the brand values running through it. Great communication, professional and supportive. Would happily recommend to others.
Steve Padmore
Ranking Demolition & Dismantling - Commercial Director
What a great company to work with, they have been working with our company recently, particularly on digital marketing - the results are great. Fabulous attention to detail, contact and customer service. Well done indeed.
Kevin Bishop
Town and Country Legal Services LLP - Senior Partner
Had a great experience working with the Correl8 team on our senaptec-uk.com site. Very helpful on the design of the site and responsive to our requests. Also finding their content management system very easy and intuitive. Happy to recommend the company.
Lee Lomas
Senaptec UK - Director
The team at Correl8 has been supporting the development of our online business for more than 10 years now and we've been delighted with the service we've received. Most recently, they provided us with a new, mobile-friendly website and enhanced our entire back-end booking system, all within a very tight time scale. We had quite a few unique requests with what we required the new system to do, and they had no problem building this into the platform. Overall, extremely pleased with their work. Great team to work with and can't speak highly enough of them
Miles Saward
Sport Options - Managing Director
We are delighted with the services provided by the team at Correl8. They are friendly and professional and posses all the skills and expertise necessary too help us to drive the business further forward. I would not hesitate in recommending Correl8 to any company looking to compliment any digital marketing services with very capable and reponsive in-house web developers.
Emma McFarlane
KpH Group - Sales & Marketing Executive
I have used many different website content management systems to update content, write blogs and post articles. I can honestly say that the Correl8 CMS is far better than all of them. It's intuitive and easy to use and if you require more functionality, it can be added in for you. Plus, if you do find you occasionally require a little assistance, then the developers are quickly on hand to help.
Alexandra Wilks
Wimbledon School of English - Digital Marketing and Marketing Officer
We worked with Correl8 on a branding and website project. We found them to be friendly, responsive and professional at all times. We worked very closely with them to define our brief and they delivered a fantastic website which we are delighted with. We would highly recommend their services.
Mandy Robinson
Baldwin & Robinson Law - Senior Partner
Having navigated through a number of web support services we have finally found one that is proactive in understanding and promoting our business. I feel confident with the return we are receiving on our investment and that Correl8 are driving our presence on the web.
Robin Fawke
Hawke Financial Services - Senior Partner
I would like to leave a glowing review as a thank you for the brilliant service from Correl8. Simon and the team were very swift in sorting us out a new webpage and been really helpful all the way through. Highly recommend and well worth the money.
Greta Edwards
Edwards EFS - Director
Olly and Simon are great people to deal with and their team is hugely talented. They recently updated our website and managed the process of changing servers; the project was expertly handled throughout leaving us in no doubt that we made the right decision in moving to Correl8.
Rod Laws
Glenmarch - Managing Director
A great team to work with, always professional in their approach as well as an understanding of every client's needs. They are able to create bespoke digital solutions that work with your business. 100% recommend!
Jonathan Docksey
Design JD - Director
Correl8 have just finished creating my website, and I couldn’t be happier. I knew nothing about what was required for the build and Si walked me through every step and made it super easy for me. I am super happy with my finished website and I would recommend Correl8 every time!!
Natasha Knox
Pure NRG Nutrition - Managing Director
We have worked with Correl8 for a number of years. A very professional team who offer a great solution. I would thoroughly recommend.
Simon Wright
Operations Director - REaD Group
Correl8 have consistently delivered and supported Hovertravel as a business moving forward. They fully understand what we need to achieve from our online presence and completed the initial work within the projected deadline and budget.
Julie Robson
Hovertravel - Sales and Development Manager
A big thank you to Simon and the team at Correl8 who are assisting us with our digital marketing services and how we engage with our customers. A really nice group of people to work with. Honest, reliable and knowledgeable.
Simon Robinson
Baldwin Robinson Law - Senior Partner
I had the good fortune to have Correl8 recommended to me by one of my clients. From start to finish they managed to meet my requirements, even when I was being particularly demanding and possibly difficult. They are always happy to help and their work is outstanding.
Steve Dapson
Business Owner - Dapson Heating & Plumbing
Correl8 have been absolutely brilliant. They took our initial ideas and created a website that we are proud of for its design and functionality. Over the years they have created add-on modules that meet our specific requirements like a blogging module and a testing module. One of the key things for us is their customer service – very quick to respond in a very helpful and supportive way. Overall, a great partner!
Phil Hopkins
Chief Executive - The English Language Centre
Simon and his team at Correl8 have been most helpful in creating a CRM customised system, which would enable our business to grow at a much faster rate. Correl8's very 'hands-on' approach made the project a lot less daunting than I had imagined, and ensured that they fully understood our business needs. Simon and his team are always quick to respond and don’t shy away from the details which I naturally miss. I would never hesitate to recommend Correl8 to anyone who is looking to improve their website, create a new website, or needs something unique developed. Thank you so much guys and I look forward to continuing my work with you.”
Nazanin Nankali
Founder - Powertutors
We didn't really know what we wanted when we started and we must have been very painful customers to deal with as we made him re do a couple of websites from scratch as we kept changing our minds and our brief. All the way through the process Si remained calm and helpful and for a technophobe like myself, he made the whole process seem vaguely understandable. I would highly recommend both him and Olly...and all the team at Correl8.
Chris Cole
Alliance Buying Group - Managing Director
Simon and the team at Correl8 have assisted not only us but a lot of my close business associates with their websites and digital marketing services. I would have no hesitation in recommending Simon and all the staff at Correl8. Their work is second to none.
Gary Streets
BUBP - Managing Director
We have worked with Correl8 for years now and always found their service exceptional! It always helps working alongside people who are understanding, knowledgeable and are always thinking of ways that may complement your business!
Ruhul Crorie
Head of Client Relations

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